Focus Customer Segments
BBM services customers under four key business verticals, namely Resorts, HORECA, Retail and Paints.
Tourism is a key driver of the Maldivian economy, with a GDP share of approximately 34% in 2021. This is reflected in the robustness of the resorts business, high occupancy levels, substantial employment generation, and in ever increasing investments into development of new resorts and upgrading of capacities.
BBM has significant focus on servicing this sector, with over 90% direct coverage of operating resorts. We offer a wide range of high quality, globally renowned products, ingredients and solutions to our resort customers.
Our support to resorts goes well beyond the supply of products. We also add value by taking into account their constraints of storage space, logistic complexities and costs of accessing supplies over long distances at sea, temperature control during delivery cycle and unpredictable demand changes to range/ quantity of products.
BBM’s HORECA vertical focuses on servicing Guesthouses, Restaurants, Hotels, Cafés, QSRs, Liveaboards (boats, yachts) and Institutions on ‘Inhabited Islands’ – including Malé, Hulhumale and Vilimale.
Apart from extending hospitality to tourists, the HORECA segment is also significantly focused on resident expatriates as well as Maldivians. It is vibrant – with numerous small and medium sized players. The fact that owner-managed operators dominate this space has significant implication to their customer service expectations as well as their eagle-eyed focus on costs.
Retail is a large business segment where modern trade outlets co-exist with mom-and-pop stores and mini-marts. The market has a strong wholesale orientation, with no MRP (end-consumer price) regulations.
Considerable parallel import activity takes place in the Maldives owing to ‘free market’ import policies, which means that there are many players supplying to this segment. It also means that brands and products of various origin constantly appear and disappear from the market. In this dynamic environment, BBM is one of the leading importers positioned to offer continuous supply of brands and products to the retail segment.
The Paints vertical connects with multiple customer segments – including resorts, guesthouses, commercial and residential projects, and auto-garages. This sector’s steady growth trajectory is fuelled by numerous infrastructure development projects initiated both by the private sector and the Government.
Our product range includes paints (exterior, interior, automotive), thinner, construction related items, ancillary tools and equipment. We provide value added supplies and technical support by creating customised colour shades as per customer requirements. This is achieved through proprietary software and colour mixing equipment supplied and supported by the manufacturers.
We adhere to stringent local regulatory requirements and have a track record of flawless compliance in documentation, warehousing and transportation of paints and allied products.
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